What Advertising to Expect

Written by Jenna Ritter

The preparation and ongoing commitment to sell land is totally different than listing a residential home. Selling a residential home entails coaching the homeowner on staging, taking professional pictures, and once it is listed, there is not a lot needed from the listing agent because the buyer's agent does the rest of the work. If a house is priced right, buyers either want it or not. The agent does not need to do any selling or provide a lot of knowledge.

When listing land, if done correctly, it should take a listing agent 3-5 full business days to gain a complete understanding of the property and create the offering memorandum. It takes a very high level of knowledge to even know how to do the research to be able to get the full story of land. The agent must then determine the best sales angle and who the target buyer is. Additionally, it is more out of pocket expenses for the agent over a long period of time because the digitial advertising is very expensive and land takes so much longer to sell. 

Many residential agents treat land as they do houses. They will take a few pictures of trees and write a description that says "endless possibilities!" Endless possibilities means the agent has no idea what the land would be for. If you see pictures of trees, a vague description, and you only see your listing on residential sites like Zillow, you know you have hired a residential agent that has no idea how to sell land.

Signage: Signs will be "billboard" style 4x4. 3 posts will be drilled in a triangular shape with a sign facing each direction's traffic flow. The sign will have a QR code so that prospects can immediately pull up the offering memorandum. Residential lots will receive a standard sized for sale sign.

Offering memorandum: Professional digital packet that contains zoning information, utility information, land use information, drone footage, plats and instructions to make an offer. The offering memorandum will be attached to all websites the land is listed on. It will be blasted out to 2,000 buyers and brokers on a monthly basis. It will be available on Jenna Ritter's website. A QR code will be on the billboard sign that will immediately take any prospect to the offering memorandum.

Digital: LoopNet, Crexi, Land.com, Facebook and Georgia MLS: All land listings will receive a combination of one or all of these websites. Land.com will be used for exceptionally large undeveloped tracts of land. Most lan listings will be displayed on LoopNet, Crexi and Georgia MLS (which feeds Zillow, Redfin, etc.). Residential lots only need Georgial MLS. 

Jenna's Netork: Jenna will call down her personal network of builders and graders. For commercial lots where a national brand makes the most sense, Jenna will contact those real estate departments.

 

Jenna Ritter

Virtual Properties Realty .BIZ


Office:
2750 Premiere Pkwy, Suite 200, Duluth, GA, 30097
www.VirtualPropertiesRealty.com
(770) 495-5050
Agent:
jennaritterSOLD@gmail.com
(678) 362-6300

Virtual Properties Realty is comprised of three different companies with the same owners. GREC Firms: Virtual Properties Realty.COM H-31589 | Virtual Properties Realty.NET H-62748 | Virtual Properties Realty.BIZ H-45477

URE Group logo
Home Contact Jenna Ritter Purpose of a Residential Agent Preparing To Sell your House Pricing Your Home Brokerage Services 0 Auraria Rd Dahlonega 0 South Chestatee St Dahlonega Tract 1 South Chestatee St Dahlonega Tract 2 South Chestatee St Dahlonega Dudley Estates Subdivision Gainesville 0 Price Road Gainesville 5542 Sallee Dr Oakwood 0 Morrison Moore Pkwy 4825 Price Road Gainesville 6144 Gaines Ferry Road Flowery Branch 5945 Wellington Ave Gainesville 2715 Squires Rd Gainesville 5011 Lee Rd Gainesville 0 Sweetwater Juno Rd Dawsonville 0 Swiftwaters Rd Dahlonega 414 Pointe Cir Dahlonega Selling Your Land Valuing Your Land What Costs to Expect What Advertising to Expect

Listings identified with the FMLS IDX logo come from FMLS and are held by brokerage firms other than the owner of this website. The listing brokerage is identified in any listing details. Information is deemed reliable but is not guaranteed. If you believe any FMLS listing contains material that infringes your copyrighted work please click here to review our DMCA policy and learn how to submit a takedown request. © 2021 First Multiple Listing Service, Inc.

©2024 Georgia Multiple Listing Service All information deemed reliable but not guaranteed. All properties are subject to prior sale, change or withdrawal. Neither listing broker(s) or information provider(s) shall be responsible for any typographical errors, misinformation, misprints and shall be held totally harmless. Listing(s) information is provided for consumer's personal, non-commercial use and may not be used for any purpose other than to identify prospective properties consumers may be interested in purchasing. The data relating to real estate for sale on this website comes in part from the Internet Data Exchange program of the Multiple Listing Service. Real estate listings held by brokerage firms other than Virtual Properties Realty may be marked with the Internet Data Exchange logo and detailed information about those properties will include the name of the listing broker(s) when required by the MLS. Copyright ©2024 All rights reserved.

This content last updated on Thursday, April 24, 2025 11:18 PM from FirstMLS.

This content last updated on Thursday, April 24, 2025 11:54 PM from CLMLS.

This content last updated on Thursday, April 24, 2025 11:00 PM from WUMLS.

This content last updated on Thursday, April 24, 2025 11:00 PM from SAVMLS.

This content last updated on Thursday, April 24, 2025 11:18 PM from AugustaMLS.

This content last updated on Thursday, April 24, 2025 10:30 PM from GAMLS.

Some properties which appear for sale on this web site may subsequently have sold or may no longer be available.

Properties displayed may be listed or sold by various participants in the MLS.

Franchise Offices are Independently Owned and Operated. The information provided herein is deemed accurate, but subject to errors, omissions, price changes, prior sale or withdrawal. United Real Estate does not guarantee or is anyway responsible for the accuracy or completeness of information, and provides said information without warranties of any kind. Please verify all facts with the affiliate.
Copyright© United Real Estate
Privacy Statement-Terms Of Use

If you are using a screen reader, or having trouble reading this website, please call our Customer Support for help at 888-960-0606 .

Web Content Accessibility Disclosure Statement:

We strive to provide websites that are accessible to all possible persons regardless of ability or technology. We strive to meet the standards of the World Wide Web Consortium's Web Content Accessibility Guidelines 2.1 Level AA (WCAG 2.1 AA), the American Disabilities Act and the Federal Fair Housing Act. Our efforts are ongoing as technology advances. If you experience any problems or difficulties in accessing this website or its content, please email us at: unitedsupport@unitedrealestate.com. Please be sure to specify the issue and a link to the website page in your email. We will make all reasonable efforts to make that page accessible for you.

The Digital Millennium Copyright Act of 1998, 17 U.S.C. § 512 (the “DMCA”) provides recourse for copyright owners who believe that material appearing on the Internet infringes their rights under U.S. copyright law. If you believe in good faith that any content or material made available in connection with our website or services infringes your copyright, you (or your agent) may send us a notice requesting that the content or material be removed, or access to it blocked. Notices must be sent in writing by email to: Legal@UnitedRealEstate.com
The DMCA requires that your notice of alleged copyright infringement include the following information: (1) description of the copyrighted work that is the subject of claimed infringement; (2) description of the alleged infringing content and information sufficient to permit us to locate the content; (3) contact information for you, including your address, telephone number and email address; (4) a statement by you that you have a good faith belief that the content in the manner complained of is not authorized by the copyright owner, or its agent, or by the operation of any law; (5) a statement by you, signed under penalty of perjury, that the information in the notification is accurate and that you have the authority to enforce the copyrights that are claimed to be infringed; and (6) a physical or electronic signature of the copyright owner or a person authorized to act on the copyright owner’s behalf. Failure to include all of the above information may result in the delay of the processing of your complaint.

Leave a message for Jenna

Want to take the next step?
I agree to be contacted by the Virtual Properties Realty .BIZ office via call, email and/or text. Message frequency varies. To opt out, you can reply "stop" at any time or click the unsubscribe link in the emails. Message and data rates may apply. Reply HELP for help. View Terms of Service and Privacy Policy. If you'd like to unsubscribe click here.