What Advertising to Expect
Land requires more preparation and targeted marketing than a typical residential listing. Before marketing a land property, I will research the property, surrounding area, zoning, utilities, access, comparable sales, development potential, and likely buyer pool. This typically takes 3–5 full business days and is used to create the offering memorandum and determine the best sales angle.
- Signage — Large 4x4 “billboard-style” signs with the property's acreage prominently displayed. Signs will face each direction of traffic flow and include a QR code linking directly to the property's information. Residential lots will receive standard-sized signage.
- Digital — I will determine which platforms are appropriate for the property, which may include LoopNet, Crexi, Land.com, Facebook, Georgia MLS, and FMLS. Not every property needs every platform. Residential lots generally only require the local MLS and Facebook.
- Commercial — Commercial listings will be marketed on LoopNet, including its monthly targeted campaign to approximately 1,000 realtors and buyers.
- Networking — I will actively contact potential buyers in my network. For commercial properties where a national brand may be a logical buyer, I will contact the company's real estate or development department directly.
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